Beyond Social Media
A Practical Digital Marketing Workshop for Small Businesses
Get discovered. Get chosen.
Learn how customers actually discover and choose a business online, and how to make every stop on that path work for you: Google, your Business Profile, reviews, your website, SEO, AEO and GEO, AI tools and paid ads.
- Workshop Deck
- Self-Guided Curriculum
- 90-Day Roadmap Builder
Your Instagram isn't your whole strategy.
Customers don't stop at your social media.They Google you, read your reviews and check your website before they choose.
- You're posting consistently, but it isn't turning into calls or bookings.
- You're not sure what people see when they Google your business.
- Your Google Business Profile hasn't been touched in months.
- Your hours, phone number or address don't match everywhere.
- Your website looks nice, but you can't tell if it's working.
- You keep hearing SEO, AEO and GEO and don't know where to start.
- You're wondering whether ChatGPT or Google's AI knows your business exists.
This isn't a list of SEO hacks.
Built from real client work, not marketing theory.
This workshop teaches you to look at your business the way a customer does, and the way search engines and AI tools do. Instead of chasing ranking tricks, you'll learn which parts of your online presence actually help people choose you, what to fix first and what can wait.
It follows the same path a customer takes before they reach out:
- Social
- Website
- Reviews
- AI + Search
- Ads
- Conversion
Halstead Creative Co. works with businesses in hospitality and tourism, food and beverage, beauty, wellness, real estate, retail, professional services, local service businesses and more.
A plan for your whole online presence
Each lesson ends with a checkpoint, so you're building your own 90-day roadmap as you go.
See the whole path
Map how customers actually move between social media, Google, reviews and your website before they choose you.
Google your business
See exactly what a stranger sees when they search for you, and what’s missing or out of date.
Say the same thing everywhere
Make your name, hours, phone, address and services match across every listing, so customers and search tools trust them.
Make your Google Business Profile work
Set up categories, services, photos, posts and reviews so your free profile does real marketing.
Understand local search + reviews
Learn how relevance, distance and prominence work, and how to ask for and reply to reviews that build trust.
Pass the 5-second test
Make your website clear about who you are and what to do next, and remove the dead ends that lose customers.
SEO, AEO and GEO in plain English
Write your business so people, search engines and AI tools all understand it, without keyword stuffing.
Turn questions into marketing
Match search intent and turn the questions customers already ask into FAQs, pages and posts.
Help AI understand your business
Learn what AI tools pull from, and how clear, consistent information makes your business easier to describe and recommend.
Know when to pay for reach
Understand what Google Ads and Meta Ads each do, and why ads can’t fix a broken funnel.
Measure what matters
Track the few numbers that show real leads and bookings, and build an email list you own.
Prioritize what to fix first
Sort everything into Fix, Build, Grow and Maintain, then turn it into a realistic 90-day plan.
Three parts that work together
Everything is digital. You download the files right after checkout and work through them at your own pace.
Workshop Deck
Follow the original Beyond Social Media presentation, the same visual framework used in the live workshop.
- How customers discover and choose a business
- Google Business Profile, local search and reviews
- The 5-second website test and dead ends
- SEO, AEO, GEO, AI search and paid ads
Self-Guided Curriculum + Action Guide
The part that feels like sitting down with a marketer and walking through your whole online presence.
- 12 lessons with real small-business examples
- Checkpoints, worksheets and a free-tools setup checklist
- Small Business Digital Presence FAQ
- Troubleshooting paths and a performance diagnosis worksheet
- Reusable AI prompts for every lesson
90-Day Digital Marketing Roadmap
A guided questionnaire that walks you through applying the workshop to your own business and building your plan. Open it from the link or QR code in your files, and a copy of your answers can be emailed to you.
- Your digital ecosystem, Google presence and website test
- Your search phrases, customer questions and trust signals
- Your Fix, Build and Grow priorities and next 3 actions
Use them together: the deck shows you the idea, the curriculum explains it and gives you examples, and the Roadmap helps you turn it into a plan for your business.
Get the workshop · $29Real-world strategy, not one-size-fits-all rules
A beautiful Instagram can still lose the customer.
If your Google profile has old hours, they'll quietly choose someone else.Listing 40 cities won't make you show up in all 40.
Own the area you actually serve and become the obvious choice there.A pretty website that doesn't say what to do next is a brochure.
Every page needs a clear next step.The questions customers ask you every week are free marketing.
Turn them into FAQs, pages and posts that match what people search.There's no button to make AI recommend you.
Clear, consistent information everywhere is what AI tools repeat.Ads amplify what's already there.
Fix the leaks before you pay for more traffic.Made for the person running the business, and its online presence
This is for you if…
- You own or market a small business.
- You handle your own Google profile, website or listings.
- You've focused on social media and want to see the bigger picture.
- You're not sure what shows up when people search for you.
- You want more calls, bookings or inquiries, not just more traffic.
- You want to understand SEO, AEO and GEO without the jargon.
- You're thinking about ads and want to know if you're ready.
- You want a clear plan for what to fix first.
Also a good fit for entrepreneurs, local service businesses, new businesses, small marketing teams and anyone who took Social Media That Actually Works and wants the next step.
This probably isn't for you if…
- You're looking for guaranteed rankings or a #1 spot on Google.
- You want a trick to make AI tools recommend you.
- You expect someone else to manage your listings and website for you.
- You want a recorded video course.
Hi, I'm Jen from Halstead Creative Co.
Halstead Creative Co. is a marketing studio based in Panama City on Florida's Emerald Coast. We manage social media, create photo and video content, handle local search and SEO/GEO/AEO strategy, manage Google Business Profiles, run paid ads, and build websites for small businesses.
This workshop comes from doing that work for real businesses: auditing what customers see, fixing listings and websites, building search and AI visibility, and reading what the results say. It's the same thinking, organized so you can apply it to your own business, wherever you're located.
Beyond Social Media
- Workshop Deck
- +
- Self-Guided Curriculum + Action Guide
- +
- 90-Day Digital Marketing Roadmap
Introductory price · One-time purchase
Get instant access- Digital download
- Access right after checkout
- Work at your own pace
- No live sessions or video lessons
- All sales final
Questions, answered
Is this a video course?
No. This is a self-guided digital workshop. You'll receive the original workshop deck plus the expanded curriculum and action guide, and access to the 90-Day Roadmap questionnaire. There are no recorded video lessons.
Who is this for?
Small business owners, entrepreneurs and small marketing teams who want to understand and improve their whole online presence: Google, reviews, their website, search, AI tools and ads.
Do I need marketing experience?
No. SEO, AEO, GEO and everything else is explained in plain, small-business language.
Do I need to take Social Media That Actually Works first?
No. This workshop stands on its own. If you've taken the first one, the curriculum shows you where your social strategy fits into the bigger plan.
Will this guarantee better rankings or more sales?
No. Rankings, AI answers and sales depend on your business, market, competition and how consistently you apply the work. This workshop gives you a clear way to decide what to fix and build first, not a guarantee.
How will I receive it?
Right after your payment goes through, your download appears on the order confirmation page, and you'll get an email with a download link. It's one ZIP file containing three PDFs: Start Here, the Workshop Deck, and the Curriculum + Action Guide. The link to the 90-Day Digital Marketing Roadmap is inside the files.
Download links stay active for 24 hours. If yours expires, a new link is sent to your email automatically, or you can email jen@halsteadcreativeco.com.
Can I get a refund?
Because this is a digital product delivered instantly, all sales are final and no refunds are offered. If you have trouble downloading your files, email jen@halsteadcreativeco.com and we'll make sure you get them.
Can I share the files?
No. Your purchase is for your own (or your business's) use. Please don't reproduce, redistribute, resell or share the files as your own product.
What if I realize I want someone to do this for me?
That's what we do every day. Halstead Creative Co. offers social media management, content creation, and strategy sessions and audits. Book a discovery call and we'll talk through where you need the most support.
You don't need to be everywhere online.
You need to be clear, consistent and easy to choose in the places your customers actually look.
Get discovered. Get chosen.
Get Beyond Social Media · $29Regular price $39 · Digital product · One-time purchase · All sales final