AI Made Practical
A Hands-On AI Workshop for Small Businesses
Hand off the busywork. Keep the heart work.
Learn how to put ChatGPT, Claude or Gemini to work on the real jobs in your business: better prompts, a reusable brief that teaches AI your business, a promotion and content calendar, saved customer replies, your inbox and calendar, and tasks that run on a schedule, without losing your voice.
- Workshop Deck
- Self-Guided Curriculum
- AI Workbook + Prompt Library
You've tried AI. It still isn't saving you time.
The problem usually isn't the tool.It's how you're asking, what it knows about your business and which jobs you hand it.
- You ask AI for a caption and get something that could belong to any business in America.
- You re-explain your business every time you open a new chat.
- You answer the same customer questions in DMs, email and texts every single day.
- The holidays sneak up on you every year, and the marketing gets winged.
- Your how-to lives in your head, so training help takes forever.
- You've heard AI can check your inbox or run tasks on a schedule, but you're not sure where to start.
- You're not sure what's safe to paste in, or which plan you actually need.
This isn't an AI 101 talk or a list of tools.
Built from how we use AI in real client work every day.
This workshop teaches the habits that make AI genuinely useful for a small business. Instead of chasing the newest app, you'll learn how to brief AI like a new hire, which jobs to hand it, which to keep, and how to stay in charge of everything that goes out under your name.
It follows the same order we use to set AI up for a business:
- Ground rules
- Prompting
- Business brief
- Real tasks
- Connected apps
- Schedules
- Your routine
Halstead Creative Co. works with businesses in hospitality and tourism, food and beverage, beauty, wellness, real estate, retail, professional services, local service businesses and more.
AI habits you'll actually keep using
Each lesson ends with a checkpoint, so you're building your own AI toolkit as you go.
Know what to hand off
Use the AI ladder and four quick questions to decide which jobs AI should draft, which it should organize and which stay yours.
Paste safely
Learn the billboard rule, the data settings worth checking and how to fact-check anything AI writes before it goes out.
Stop getting generic answers
Fix the five habits behind bland AI writing, so it sounds less like AI and more like you.
Prompt with CRAFT
Use a simple formula (Context, Role, Ask, Format, Tone) that works for captions, emails, ads, bios and job posts.
Push back and think it through
Treat AI like a conversation, not a search bar, and use it as a thinking partner for real business decisions.
Build your Business Context Prompt
Let AI interview you, then save one reusable brief that teaches it your business, your customers and your voice.
Plan your next promotion
Turn “we should do something for the holidays” into an offer, a content calendar and a fact-checked plan in minutes.
Write it, then design it
Take one post from caption to an editable Canva graphic, resized for every place you post.
Hand off a real task
Build saved customer replies, turn a brain dump into an SOP, or map your ideal customer and a 30-day plan.
Connect your inbox + calendar
Let AI find what needs a reply and draft responses in your voice, while you approve every send.
Put AI on a schedule
Write, test and schedule a weekly task using a simple When, Where, What, Rules recipe.
Pick the right tools + plan
Know which AI fits where you already work, what the paid plans add and how to stretch your usage limit.
Three parts that work together
Everything is digital. You download the files right after checkout and work through them at your own pace.
Workshop Deck
Follow the original AI Made Practical presentation, the same visual framework used in the live, hands-on workshop.
- The AI ladder and what stays human
- Before you paste: privacy and fact-checking
- The CRAFT prompt formula and your Business Context Prompt
- Connected apps, scheduled tasks and autopilot tips
Self-Guided Curriculum + Action Guide
The part that feels like sitting down with a marketer who uses AI every day and setting it up together.
- 14 lessons with real small-business examples
- Six checkpoints that build your AI toolkit
- Small Business AI FAQ
- Troubleshooting paths for generic answers, wrong facts and failed tasks
- A reusable prompt template and prompts for every lesson
AI Workbook + Prompt Library
Every prompt from the workshop in the same order as the deck, with a one-click copy button. Open it from the link in your files, keep it beside your AI tool, and fill in the brackets with your business.
- Five hands-on exercises, step by step
- Scheduled-task recipes you can customize
- A Bonus section with prompts for reviews, contracts, sales reports and more
Use them together: the deck shows you the idea, the curriculum explains it and gives you examples, and the workbook gives you every prompt ready to use in your own business.
Get the workshop · $29Real-world strategy, not one-size-fits-all rules
Generic in, generic out.
AI fills every gap you leave with the most average answer on the internet.The first draft is rarely the real one.
The best version usually shows up in message three or four.Confident isn't the same as correct.
If it has a number in it, you check it.A Business Context Prompt beats a better tool.
Teach AI your business once, and every answer starts from what you've told it.Not every task is an AI task.
Hand off the busywork. Keep the relationships, the judgment calls and the heart work.AI drafts. You decide.
Let it read and draft. You approve anything that sends, posts, pays, books or deletes.Made for the person running the business, and doing too much of it
This is for you if…
- You own or market a small business.
- You've tried ChatGPT, Claude or Gemini but aren't getting much out of it.
- You want AI to sound like you, not like everyone else.
- You answer the same questions and write the same emails over and over.
- You want help planning promotions and content without starting from scratch.
- You're curious about connecting your inbox and calendar, safely.
- You want a weekly job running on its own.
- You want plain-language guidance on privacy, plans and which tool to use.
Also a good fit for entrepreneurs, local service businesses, new businesses, small teams and anyone who took Social Media That Actually Works or Beyond Social Media and wants to put that work on autopilot.
This probably isn't for you if…
- You want AI to run your business without you checking its work.
- You're looking for coding, automation platforms or custom app building.
- You expect someone else to set everything up for you.
- You want a recorded video course.
Hi, I'm Jen from Halstead Creative Co.
Halstead Creative Co. is a marketing studio based in Panama City on Florida's Emerald Coast. We manage social media, create photo and video content, handle local search and SEO/GEO/AEO strategy, manage Google Business Profiles, run paid ads, and build websites for small businesses.
We use AI every day in that work: to plan content, prep for client meetings, organize research and run scheduled tasks that keep accounts moving. This workshop is the same approach, organized so you can apply it to your own business, wherever you're located.
AI Made Practical
- Workshop Deck
- +
- Self-Guided Curriculum + Action Guide
- +
- AI Workbook + Prompt Library
Introductory price · One-time purchase
Get instant access- Digital download
- Access right after checkout
- Work at your own pace
- No live sessions or video lessons
- All sales final
Questions, answered
Is this a video course?
No. This is a self-guided digital workshop. You'll receive the original workshop deck, the expanded curriculum and action guide, and access to the AI workbook with every prompt ready to copy. There are no recorded video lessons.
Who is this for?
Small business owners, entrepreneurs and small teams who want AI to save them real time on content, customer replies, planning and admin, without losing their voice or their judgment.
Do I need to be techy or already use AI?
No. If you can type a question into ChatGPT, you can do this. Everything is explained in plain, small-business language, and it still goes deeper than the basics for people who already use AI every day.
Do I need a paid AI plan?
No. Most of the workshop works on free plans of ChatGPT, Claude or Gemini. Scheduled tasks and browser agents usually need a paid plan, and the curriculum explains how to decide if one is worth it for you. Tool features and plan limits change often, so always check current pricing.
Do I need to take the other two workshops first?
No. This workshop stands on its own. If you've taken Social Media That Actually Works or Beyond Social Media, the curriculum shows you how to hand the repeatable parts of those plans to AI.
Is it safe to put my business information into AI?
The workshop starts with exactly that: what's fine to share, what never goes in, which data settings to check and how to keep yourself as the one who approves anything that sends, posts, pays, books or deletes. It's practical guidance, not legal advice.
How will I receive it?
Right after your payment goes through, your download appears on the order confirmation page, and you'll get an email with a download link. It's one ZIP file containing three PDFs: Start Here, the Workshop Deck, and the Curriculum + Action Guide. The link to the online AI Workbook is inside the files.
Download links stay active for 24 hours. If yours expires, a new link is sent to your email automatically, or you can email jen@halsteadcreativeco.com.
Can I get a refund?
Because this is a digital product delivered instantly, all sales are final and no refunds are offered. If you have trouble downloading your files, email jen@halsteadcreativeco.com and we'll make sure you get them.
Can I share the files?
No. Your purchase is for your own (or your business's) use. Please don't reproduce, redistribute, resell or share the files as your own product.
What if I want help setting this up for my business?
That's what we do every day. Halstead Creative Co. offers strategy sessions, including hands-on help setting up your Business Context Prompt and weekly AI workflows, plus social media management and content creation. Book a discovery call and we'll talk through where you need the most support.
You don't need to use AI for everything.
You need a few habits that save you real hours every week, in a voice that still sounds like you.
Hand off the busywork. Keep the heart work.
Get AI Made Practical · $29Regular price $39 · Digital product · One-time purchase · All sales final