Panama City, FL · Florida's Emerald Coast

Marketing, Photography, Video & Website Services in Panama City, FL

We handle the pieces that decide how your business looks and shows up online: photography, video, social media, your website, search and ads. Hire us for one of them or all of them. Either way, they're planned together, so your website, your feed and your ads tell the same story.

Based in Panama City. Working with businesses across Panama City Beach, Destin, 30A and the Emerald Coast.

Book a discovery call See pricing
Film camera resting on a leather notebook Laptop on a desk beside a dark candle jar Vintage camera, pen and leather journal on a tan surface
What we do

Seven services, one strategy

Pick the piece you need, or let us run the whole thing. Every service below is planned to work with the others.

01

Social Media Management & Content Creation

We plan, shoot, write and post your content, then manage the account so it stays consistent after launch week.

  • Monthly content strategy and calendar
  • Photo, video and graphic content for each platform
  • Caption writing and scheduling
  • Community management (comments, DMs, outreach)
  • Monthly reporting on what's working

See real examples of our photo, video and social content in our gallery and portfolio.

From $500/moPricing
02

Commercial & Brand Photography

Photos of your actual space, team, products and customers, planned around where each image will be used: your website, social posts, ads and Google Business Profile.

  • Pre-shoot planning and shot list
  • On-location shooting at your business
  • Professional editing
  • Web- and social-ready exports

Available as a one-time project. No monthly package needed.

From $250Pricing
03

Videography & Short-Form Video

Reels, TikToks, brand videos and promo clips, filmed and edited in-house, with vertical 15–60 second edits in mind from the start.

  • Concept and shot planning
  • Filming on location
  • Editing, captions, music and platform-sized exports
  • Short-form cut-downs from longer shoots
From $50/reelPricing
04

Website Design

Websites built to explain what you do and make it easy for someone to call, book or buy. New builds or improvements to the site you already have.

  • Site structure and page planning
  • Design and build on Squarespace, Wix and other platforms
  • Copywriting and on-page SEO basics
  • Your own photography instead of stock images
  • Ongoing updates and management (optional)
From $500Pricing
05

SEO, Local SEO & Google Business Profile

Helping people find you when they search "near me" or a service plus "Panama City" on Google, Maps or an AI assistant.

  • Website SEO audit and fixes
  • Local SEO for Panama City and surrounding areas
  • Google Business Profile setup, optimization and posting
  • Search Console and Analytics setup and reporting
  • AI-search optimization (GEO/AEO)
From $250/moPricing
06

Google Ads & Meta Ads

Paid campaigns on Google Search, Facebook and Instagram, using creative we make ourselves.

  • Campaign strategy and setup
  • Ad creative (photo, video, copy)
  • Audience and keyword targeting
  • Ongoing monitoring and optimization
  • Plain-language reporting on spend and leads

Ad spend is paid separately, directly to the ad platform.

From $250/moPricing
07

Branding & Brand Strategy

The foundation everything else builds on: your visual identity, voice and how you describe what you do. For established businesses, it's usually tightening up an identity that has drifted across platforms.

  • Brand discovery
  • Visual identity direction
  • Brand voice and messaging
Custom quoteTalk to us

One team, instead of five vendors who never talk

Most businesses we meet get their website, social media and photos from different people. When one team handles it all, one shoot feeds your website, posts, Google profile and ads, and you get one point of contact.

Services + Pricing

Good marketing shouldn't come with mystery pricing.

We believe in being upfront about what it costs to work with us. The pricing below gives you a clear starting point, and we'll confirm your exact scope and investment before any work begins.

Social Media

Monthly management
Full service

Full Social Media Management

$750–$2,500/month

For businesses ready to hand off the strategy and day-to-day management of their social presence.

May include: monthly strategy, content calendars, caption writing, Reels, carousels, static content, Instagram + Facebook management, scheduling, community engagement, search optimization, analytics, and ongoing strategy adjustments.

Your rate is determined by: posting frequency, platforms, original content creation, community management, editing requirements, and overall scope.

Content Management

Starting at$500/month

For businesses that already have the photo/video assets but need help turning them into strategic, consistent content.

Standard plans may include: up to two posts per week across Instagram + Facebook, content planning, captions, content creation using provided assets, scheduling, and SEO/GEO/AEO-focused optimization.

Content Creation

Photo + video production

Half-Day Content Session

$500

Up to approximately 2–3 hours of on-location photo + video capture based on an agreed-upon shot list and deliverables.

Full-Day Content Session

Starting at$1,000

Extended production for larger content libraries, multiple concepts, services, products, or locations.

Content Batch Day

Starting at$1,200

Strategy + planning + production intentionally designed to create multiple weeks of marketing content in a single session.

Monthly On-Site Content Creation

Starting at$500/month

Recurring professional photo + video production. Scope is based on shoot frequency, duration, locations, deliverables, editing, and travel.

Reel Editing

Starting at$50/reel

Straightforward editing using client-provided footage. Advanced editing, graphics, AI production, voiceovers, significant footage organization, or additional revisions may increase the investment.

Paid Advertising

Plus ad spend, paid directly to the platform

Meta Ads

  • Initial setup + launchFrom $350
  • Ongoing managementFrom $250/mo

Google Ads

  • Initial setup + launchFrom $500
  • Ongoing managementFrom $350/mo
Both platforms

Meta + Google Ads

  • Initial setup + launchFrom $750
  • Ongoing managementFrom $500/mo

Initial setup may include

Strategy, account review/setup, research, campaign structure, audiences/keywords, ad copy, creative setup, tracking review, campaign building, and launch.

Ongoing management may include

Campaign monitoring, optimization, budget adjustments, audience/keyword optimization, testing, conversion monitoring, and performance review.

Ad spend is always separate and paid directly to the advertising platform. Multiple locations, multiple campaigns, larger budgets, advanced tracking, ecommerce, extensive creative testing, or more complex campaign structures may require a higher management fee.

Website Design

New builds and refreshes

One-Page Website / Landing Page

Starting at$500

A custom one-page design with up to approximately 5–6 primary sections, desktop + mobile optimization, strategic calls-to-action, contact/inquiry form, social links, basic on-page SEO, search-friendly structure, and basic launch support.

Client provides primary branding, business/service information, and imagery.

Website Refresh

Starting at$750

For existing websites that need improvements to design, branding, layout, mobile experience, user experience, calls-to-action, content organization, or basic SEO.

Custom Multi-Page Website

Starting at$1,500

Final pricing is based on page count, content, functionality, integrations, copywriting, SEO requirements, and overall project complexity.

Domains, hosting, platform subscriptions, premium apps/plugins, paid integrations, and other third-party costs are separate unless specifically included.

SEO + Search Visibility

Monthly

SEO + Search Visibility

Starting at$250/month

May include website SEO, local SEO, keyword/search-intent strategy, on-page optimization, search-focused content recommendations, GEO/AEO optimization, visibility monitoring, and ongoing optimization.

Google Business Profile Management

Starting at$250/month

May include profile optimization, regular posts, service/product updates, photo updates, local keyword optimization, review strategy, and performance monitoring.

Photography + Video

One-time projects
  • Brand PhotographyFrom $350
  • Mini Photography Session (30 minutes)From $250
  • Brand Photo + VideoFrom $500
  • Real Estate + Property ContentFrom $350/property
  • Professional Reel / Short-Form VideoFrom $250/video

Final pricing is based on location, shoot duration, number of deliverables, production requirements, editing complexity, and travel.

Drone Photo + Video

Aerial content

Drone Photo + Video

Starting at$250

Professional aerial content for businesses, real estate, vacation rentals, hospitality properties, events, and marketing campaigns.

  • Aerial photography
  • Aerial video footage
  • Vertical drone footage for social media
  • Property + surrounding-area footage
  • Establishing shots
  • Edited aerial clips

Drone Add-On

Starting at$150

Add aerial photo/video capture to an existing photo, video, property, or content session.

Drone services are subject to location, airspace restrictions, weather conditions, safety considerations, and applicable flight regulations. If conditions do not allow for a safe or legal flight, drone capture may need to be rescheduled or adjusted.

Strategy + Consulting

Audits and sessions
  • Marketing Strategy Session$150/hour
  • Social Media Audit + Strategy$300
  • Comprehensive Marketing Audit + StrategyFrom $500

Combining services

Need social media + content? Ads + SEO? Or ongoing support across several parts of your marketing? We offer custom monthly retainers using the same standard rates on this page.

We'll clearly outline:

  • Exactly what's included
  • What HCC handles
  • What we need from you
  • Your one-time setup investment
  • Your ongoing monthly investment
  • Any advertising spend
  • Any third-party expenses
Scope + pricing details

Starting prices: Services marked “starting at” reflect the standard minimum investment. More complex scopes may require additional investment.

Revisions: Standard project pricing includes the agreed-upon revision rounds outlined in your proposal or agreement. Additional revisions or changes outside the approved scope may be billed separately.

Scope changes: Any additional work outside your approved scope will be discussed and approved before additional charges are incurred.

Third-party expenses: Ad spend, domains, hosting, subscriptions, premium apps/plugins, printing, paid integrations, and other outside expenses are separate unless specifically included.

Travel: Projects requiring travel outside our standard service area may include an additional travel fee.

Final pricing: You'll receive and approve your exact scope and investment before work begins.

Usage rights: Upon final payment, clients receive full usage rights to the final delivered content for their business and marketing purposes. Halstead Creative Co. retains the right to use completed work in our portfolio, website, social media, and promotional materials unless otherwise agreed upon in writing.

Results: Halstead Creative Co. is not responsible for results or circumstances outside our control, including third-party platforms, algorithm changes, account restrictions, advertising platform decisions, website or software outages, changes in search rankings, or other third-party services. Marketing, advertising, SEO, and social media services do not guarantee specific results, revenue, leads, rankings, reach, or performance.

Let's work together

Tell us where you need the most support

Tell us about your business and what you're currently doing for marketing. We'll help you figure out the best place to start and give you a clear scope + investment before moving forward.

Book a discovery call See our work

jen@halsteadcreativeco.com · 850-774-1443

Frequently Asked Questions

  • Full social media management runs $750–$2,500/month, based on posting frequency, platforms, content creation needs, community management, and overall scope. If you already have your own photos and video, content management starts at $500/month. We'll confirm your exact scope and investment before any work begins.

  • We work with businesses across Panama City, Panama City Beach, Lynn Haven, Callaway, Destin, 30A, and the wider Emerald Coast, and we travel for shoots elsewhere in Florida. Strategy, ads, and social work can be handled remotely for clients outside the area.

  • Yes. Photography and video are available as standalone projects — half-day and full-day shoots, 30-minute mini sessions, and per-project video. Many clients start with one shoot and add ongoing marketing later, and there is no obligation to.

  • Retainers run month to month after an initial three-month period, which is roughly how long it takes for content and search work to show real numbers. Photography and website projects are one-time, with no contract required.

  • Upon final payment, you receive full usage rights to the final delivered content for your business and marketing purposes. Halstead Creative Co. retains the right to use completed work in our portfolio, website, social media, and promotional materials unless otherwise agreed upon in writing.

  • Not always. If your current site loads fast, works well on mobile, and represents your brand accurately, we can often improve SEO, content, and conversion without a full rebuild. If it’s outdated, slow, or was built years ago on an older platform, a fresh build is usually more cost-effective than patching it repeatedly. We’ll tell you honestly which situation you’re in during a quick site review — no obligation to rebuild.

  • Yes, we manage both. Ad spend is paid separately from our management fee, so you always know what's going to the platforms and what's going to us.

  • Most local businesses see early movement in 2–3 months and steadier gains over 6–12 months, depending on competition and where the site starts.

Contact us

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